Citrix has announced the appointment of Michelle Senecal de Fonseca as the company's northern Europe VP to help drive forward its sales and services operations in the Northern Europe region.
She will be tasked with working with the organisation's partners to drive revenues and execute a growth strategy that will benefit both partners and Citrix, building on the company's existing partner programmes and introducing new ways for everyone to improve their performance.
“It is an exciting time to join Citrix as it places greater emphasis on cloud services," Senecal de Fonseca said. "Work is increasingly digital and virtual. To be productive, we all need a seamless user experience across different devices and platforms."
Michelle was previously global managing director for Vodafone Cloud and Hosting Services, which forms part of the network's Global Enterprise group. She was responsible for all areas of the division's business including sales, strategy, product and service development.
"Citrix’s strategy of building the world’s best integrated technology services for secure delivery of apps and data – anytime, anywhere, as a service in the Citrix Cloud - can be central in enabling our customers achieve those goals. I am looking forward to helping Citrix customers across Northern Europe build and implement innovative cloud strategies.”
Senecal de Fonseca's expertise lies in international telecommunications and technology whether as part of global enterprises or smaller startups. This ensures she can address all levels of service and understands the importance of helping companies grow to reach their expectations.
“Michelle’s experience and expertise will provide invaluable support and insight for many of our customers in Northern Europe as they embark on their cloud journey," Sherif Seddik, Citrix's EMEA vice president of sales and services added.
"Adopting cloud technologies in the enterprise is much more complex than just downloading an app. Companies have to rationalise all of their past, present, and future investments and tie them together seamlessly as they progress toward the cloud future"
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