Amazon Web Services has appointed Darren Hardman as its new vice president and general manager of its UK and Ireland business.
Hardman will work closely with EMEA chief Andy Isherwood and replaces form UK&I lead Gavin Jackson, who left the company to join UiPath as senior vice president and managing director back in September 2019.
In the role, he will be responsible for guiding business direction across the region, leading a team of business and technical specialists to support organisations moving to the cloud. Hardman will also lead collaboration with partners to build transformational programs for their business’ joint customers.
He joins AWS from Avanade, where he most recently held the position of president for Europe, tasked with directing strategy and operations across the region and leading its 9,500-plus pool of European professionals.
Prior to his eight-year stint at the firm, he also spent more than 13 years at Accenture, which jointly created Avanade with Microsoft.
Amazon Web Services continues to make strides in the UK and Ireland, something which Hardman will seek to build on as he leads the business’ partner ecosystem in the region. The cloud firm’s broad network of partners helps UK organizations take on AWS technology and includes a range of large businesses, as well as smaller specialist companies.
With tens of thousands of partners around the world, the AWS Partner Network (APN) aids firms in building, marketing and selling their AWS offerings by focusing on providing business, technical and marketing support. AWS says more than 90% of Fortune 100 companies and the majority of Fortune 500 companies leverage APN partner solutions and services.
This article has been edited from the original to reflect that no formal announcement was made by AWS
