Unilever has branded itself a cloud-only company after completing a 'landmark' digital transformation project.
Working alongside Microsoft and Accenture, the global retailer said it has completed one of the “largest and most complex” cloud migrations in the consumer goods industry, which saw the company adopt Azure as its primary cloud provider.
The retailer confirmed that with Azure as its primary cloud platform, it will be able to “accelerate product launches, enhance customer service, and improve operational efficiency”.
Unilever said the migration will also help deliver on its ongoing sustainability commitments by cutting carbon emissions and streamlining energy usage.
“The creation of an agile, high-performing digital core that delivers greater efficiency will provide Unilever with increased computing power to explore new ways of working,” the company said in a statement.
“Unilever’s adoption of a cloud-only approach will significantly improve business resilience, strengthening security and enhancing control of the IT landscape.”
Unilever outlined four key areas in which its cloud transformation project will benefit the business in the long term.
The retailer is one of the world’s largest suppliers of consumer products, serving more than 3.4 billion consumers every day and running operations in 190 countries worldwide.
The firm said that this transformation will enable it to utilise “industrial metaverse technologies” that use real-time data from factory digital twins to streamline operational efficiency in its supply chain operations.
Predictive analytics and artificial intelligence (AI) capabilities will also be enhanced following the cloud migration project, Unilever said. The company will accelerate product forecasting and improve the ability to identify existing consumer trends.
The retailer said it will also embrace “the latest in AI” to drive employee and consumer experiences by applying the Azure OpenAI Service across its business to accelerate automation across several key business functions.
“Unilever is a truly data-powered organisation,” said Steve McCrystal, chief enterprise and technology officer at Unilever. “We’re using advanced analytics to make better-informed decisions quicker than ever before.
“Working with Accenture and Microsoft on this global transformation project, we can respond to ever-changing consumer needs faster, allocate our resource more effectively to focus on what drives growth, and bring services and products to the market faster.”
Unilever's sustainability focus
Unilever said it also plans to reduce its carbon footprint in existing data centre operations following the cloud transformation, and will implement Green Cloud Advisor - a sustainability-focused analytics service in Accenture's myNav platform - which “facilitates Unilever’s transition to a more sustainable and efficient cloud environment”.
The move follows a previous collaboration with Google Cloud to drive cloud sustainability across the firm’s retail operations.
In 2020, the two companies revealed a partnership which aimed to “advance sustainable business practices” and drive “eco-friendly decision-making”.
This partnership saw the duo collaborate to develop the first commercial application of Google Cloud and Google Earth Engine for sustainable commodity sourcing.
“By combining the power of cloud computing with satellite imagery and AI, the two companies are building a more holistic view of the forests, water cycles, and biodiversity that intersect Unilever’s supply chain,” the company revealed at the time.
