Gaming platform Wargaming chooses ACI's risk platform
The cloud-based solution combines user data with analyst input to identify fraud risks
Massively Multiplayer Online (MMO) developer Wargaming has opted to implement ACI Worldwide's cloud-based fraud management solution to protect gamers from criminals.
The platform uses gamer habit data and real-time analysis to check whether transactions on the platform are genuine. Human analysts underpin the system, ensuring it is always working to optimum standards.
“We saw a dual benefit in building a direct relationship with ACI,” said Matthieu Chapelle, deputy head of Global Payments, Wargaming.
“Its fraud solution can help us accurately detect trends and prevent card fraud on a global level, irrespective of payment processor and geography. This is vital to help increase acceptance rates for genuine customers, support player loyalty and protect our reputation.”
Wargaming develops and publishes games including World of Tanks, World of Warships and World of Warplanes, with more than 100 million users as of August 2014. Having such a large active base of users means the company must stay on its guard when identifying whether transactions on the platform are genuine.
“Merchants that operate cross-border have a huge challenge when it comes to preventing fraud, especially in distinguishing fraudsters from genuine customers since behaviours from each can often appear similar,” said Mike Braatz, chief product officer, ACI Worldwide.
“In MMO gaming, genuine users frequently play with friends from other countries, which could be mistaken for the behaviour of cross-border fraudsters. MMO gaming is also a highly competitive, high-growth market where customer experience is paramount and operators must keep up with fast and frequent changes in both technology and consumer preferences."
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Braatz added that ACI's tools can ensure MMO is able to address the unique challenges associated with gaming environments. The company's real-time and historic data can quickly be analysed to confirm whether a genuine user or criminal is using the account.
"This intelligence is invaluable in supporting customer service excellence while keeping risk exposure low,” he said.
Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.