Salesforce debuts Marketing Cloud Social Insights ecosystem

Salesforce has launched the Marketing Cloud Social Insights ecosystem at the Cloudforce event in New York.

The product allows users to track social influence and sentiment in 17 languages, as well as identify sales leads, using data produced by 20 analytics services, including Klout, Kred, OpenAmplify, Trendspottr and Soshio.

UK customers will be able to access Marketing Cloud Social Insights via Salesforce’s Insight Credits system.

The company claims the collaboration with these social analytics organisations demonstrates the continued momentum of its Marketing Cloud service.

Salesforce said the expansion of Marketing Cloud will help firms make better business decisions based on social media data.

Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud, said: “150 million social conversations are happening every day. Salesforce Marketing Cloud’s new social analytics help brands discern signal from noise to deliver real business value.”

The data analytics provided through Marketing Cloud Social Insights are available as add-on packages, starting immediately.

Companies can trial the service via the Marketing Cloud basic edition, which includes social listening, content, engagement, advertising, workflow, automation and measurement. Additional blocks of 10,000 credits are available to purchase at £80 each.