In a couple of days the general election will be over and we'll know which party or parties is to lead the UK for the next five years.
Labour is hoping its social strategy will help propel it to victory in tomorrow's polls, after signing a deal with social content marketing platform Stackla last year to boost its social media profile.
Barack Obama's former digital advisor, Matthew McGregor, brought in Stackla to run Labour's #ForTheMany Twitter campaign last September, in a bid to increase voter engagement.
The party claims the Tories have three times their spending power, and small donations from party members were Labour's biggest source of income in 2013.
However, Labour has 50,000 more Twitter followers than the Conservatives, and 110,000 more than the Liberal Democrats.
McGregor said: "The Labour Party is putting social media at the heart of its election campaign, and Stackla is proving to be an invaluable tool for aggregating and showcasing the conversations about our campaign happening around the country."
With just a day to go until the general election, all parties are making one final push to secure votes at the polls meaning Twitter activity is furious.
Over the last month, Labour was the most trending party, with 35.3 per cent of election-related tweets mentioning it.
Its #ForTheMany campaign has been busy too, but Stackla sits on MongoDB's database to aggregate and curate the rapidly changing, unstructured data from Twitter and other social media sites like Facebook.
And Stackla also uses MongoDB's Management Service to monitor its deployments around the world, provisioning for spikes in traffic created by events like the election.
By keeping data relevant to campaigns stored in Amazon Web Services data centres located close to those campaigns, MongoDB also ensures there's low latency, to improve end user experience.
"We create highly visible, high volume, time-sensitive social activations for hundreds of the world's biggest brands and it's critical for us to have a bulletproof technology and managed service platform that we can stake our reputation on," said Semin Nurkic, CTO at Stackla.
"MongoDB's database technology helps us offer the rich functionality and scalability that our clients demand."
Stackla now plans to triple the size of its MongoDB deployment this year, and the database firm is helping the content marketing platform to scale quickly.
"MongoDB's support has been invaluable in ramping up our offering and ensuring we can maintain the highest levels of security and privacy when dealing with social data," said Nurkic.
