Print manufacturer Kyocera has unveiled a new scheme to combat sales of non-genuine toner in the channel.
Kyocera has created a Consumables Direct Partner Programme to reward Kyocera’s direct partners who distribute Kyocera toner and ensure that end-users are using genuine Kyocera consumables.
The programme aims to add value and reward Direct Partners through various marketing initiatives, including sales and marketing support, sales management, promotions and lead generation. So far distributors VOW, UFP, Westcoast, Advent, Midwich and Spicers have all signed up.
Kyocera has also set up a Consumables Business Partner Programme that recognises select resellers for supplying genuine Kyocera consumables. Says Charlotte Elmer, Kyocera’s consumables and spares manager: “We believe by implementing these programmes, Kyocera are tackling the issue of non-original toner successfully. We have a strong process in place to deal with non-genuine product and the companies associated with this trading. We hope by getting partners on board, we can continue to sell genuine toner and see a growth in our consumables business in the forthcoming quarter.”
