Sharp Electronics Europe achieved the highest printer sales growth of all office equipment manufacturers during Q3 of 2018, a new report from IDC has revealed.
According to the analyst firm's latest overview of the office printer market in Western Europe, the number of multi-function printers sold by Sharp increased by 22% when compared to the same quarter of 2017 (July to September).
Sharp increased its number of units sold, with the electronics firm hitting a value growth (turnover per unit) of 18% – placing it in the top three manufacturers measured by IDC.
"The data shows that Sharp gained in strength even while the overall market showed a slight decline," said Phil Sargeant, program director, imaging and hardcopy devices and document solutions, European region, IDC. "We saw growth for Sharp in all areas, especially in sales of A3 colour devices and geographically, in France, Germany, Switzerland and the UK."
Back in early 2018, Sharp injected new life into its range of printing devices, unveiling a refresh of its A3 printer series, as well as a number of brand new A4 models.
"We have worked hard to design devices with a focus on productivity and security so that our customers' success becomes our success," said Peter Plested, director of information systems at Sharp Europe. "We see these results as an endorsement of the refresh of our A3 range and the launch of our new A4 devices.
"All our latest models share the same intuitive user interface so whichever device customers choose, the user and IT experiences are the same."
