AMD (NASDAQ:AMD) has announced it has appointed its corporate VP worldwide component channel Darren Grasby to the newly-created position of president of MD for EMEA.
“EMEA is a key region with a broad set of important customers, partners and markets for AMD. Darren is a proven leader who is ideally suited to drive deeper customer, partner, and stakeholder relationships across EMEA as a part of helping AMD accomplish our long-term business goals,” says Dr. Lisa Su, president and chief executive officer at AMD.
“Over the past eight years Darren has proven to be an effective and results-driven leader. This new role will allow him to broaden his influence and reach in supporting AMD’s customers, partners and employees while also promoting and enhancing our regional reputation and prominence as an innovative technology pioneer.”
Commenting on his appointment, Grasby says: “I am honored to take on this role, particularly as it allows me to promote AMD’s technology leadership and highlight the innovation that is central to AMD’s business philosophy across a broad geographic region. At our core, AMD is focused on building great products to the benefit of our partners and customers. EMEA is widely renowned as a stronghold of opportunity and I’m excited to expand our pipeline for success across the region.”
In his previous role Grasby was responsible for driving AMD’s global channel and regional OEM sales organisation. He has also served as corporate VP sales & marketing for EMEA, and corporate VP of EMEA channel and SMB management at AMD, leading an organisation that covered Europe and emerging regions.
He was instrumental in combining the channel sales organisation in EMEA under one sales team, growing embedded and local OEMs and increasing sales coverage across EMEA.
