Lenovo says its new SMB-focused loyalty programme is paying off after signing up more than 1,000 channel partners in Western Europe from between October and December last year.
The programme was launched in October 2011 to fuel SMB growth through additional rebates for TopSeller products. It allows non-Premium resellers registered in the Lenovo Partner Network (LPN) to earn quarterly back-end rebates, defined by the number of TopSeller system units sold during a quarter with a clip level of only ten units required to start generating incremental rebates.
Lenovo offers extra product rebates, co-marketing funds, eligibility for its leads programme and priority listing on the vendor’s dealer locator to Premium and Premium Gold partners. Partners that made the revenue clip level between January-December 2011 can qualify for Premium or Premium Gold level in LPN by completing the required training by March 31, says the firm.
The company has also defined Premium and Premium Gold criteria for 2012 that includes achieving the required annual total Lenovo revenue target (January - December 2012) of $200.000 for Premium partners and $1.000.000 for Premium Gold level - $1.000.000.
Meanwhile, the world’s number two PC manufacturer is offering an extra four percent margin to resellers that include a Lenovo finance solution in deals starting from only €1,000 between January 1 and March 31 2012.
Lenovo says the channel is its primary route to market in Europe with more than 90 percent of the company’s business going through partners. “Our PC business and commitment to partners is stronger than ever. We are continually introducing new programmes, tools and benefits for our partners that are delivering great results across Western Europe,” comments Robert Pasquier, head of Lenovo’s channel partners’ organisation in Western Europe.
“We have outgrown the market eight straight quarters in Western Europe reaching our record market share, and the channel has played a critical role in our success, so it is vital for us that we continue to grow with our partners by being innovative and forward thinking in our approach.”
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