More bad news for the PC market; tablet shipments will outstrip those of portable PCs this year – and are set to outpace the entire PC market (portables and desktops) by 2015.
According to IDC, tablet shipments are expected to grow 58.7 percent year over year in 2013 reaching 229.3m units, up from 144.5m units last year.
“What started as a sign of tough economic times has quickly shifted to a change in the global computing paradigm with mobile being the primary benefactor,” explains Ryan Reith, program manager for IDC's Mobility Trackers.
“Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them. IDC continues to believe that PCs will have an important role in this new era of computing, especially among business users. But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC.”
While Apple has been at the forefront of the tablet revolution, the current market expansion has been increasingly fuelled by low-cost Android devices.
In 2013, the worldwide average selling price (ASP) for tablets is expected to decline -10.8 percent to $381. In comparison, the ASP of a PC in 2013 is nearly double that at $635. IDC expects tablet prices to decline further, which will allow vendors to deliver a viable computing experience into the hands of many more people at price points the PC industry has strived to meet for years.
“Apple’s success in the education market has proven that tablets can be used as more than just a content consumption or gaming device," says Jitesh Ubrani, research analyst for the Worldwide Quarterly Tablet Tracker. “These devices are learning companions, and as tablet prices continue to drop, the dream of having a PC for every child gets replaced with the reality that we can actually provide a tablet for every child.”
In addition to lower prices, another major shift in the tablet market has occurred around screen sizes. Apple’s first generation iPad, which included a 9.7-inch display, was perceived by many as the sweet spot for tablets. That is, until 7-inch Android-based tablets began to gain traction in the market. Apple responded with the iPad mini in the fourth quarter of 2012, and in the space of two quarters the sub-8-inch category exploded to overtake the larger-sized segment in terms of total shipments.
In the UK media tablets have continued to display double-digit growth in both volume and value terms. In April 2013, the product category grew 24 percent in value in comparison to the same time last year and now accounts for 35 percent of all the IT spending through retail, according to research from GfK.
