Bet365's selects Simplivity's hyperconverged architecture
The solution will cut costs and boost scalability of the company's development operations


Simplivity has been selected to provide Bet365 with the hyperconverged architecture as it plans a move towards a converged infrastructure for its development environments.
The company explained its storage area network (SAN) had become harder to manage and scale with the company's existing operations. Additionally, it was costing too much money and wasn't compatible with some of the Bet365's other systems.
"We looked at a number of options and none were as polished or user-friendly as SimpliVity," James Nightingale, Principal Systems Architect at Bet365 said.
"We are particularly keen on the data deduplication capabilities and appreciate the way the IO accelerator card and tooling are integrated into the solution. We expect to see a considerable reduction in our physical storage needs."
The bookmaker also explained it was attracted to SimpliVity's offering because the solution could easily be integrated into Bet365's existing infrastructure, so it didn't have to invest in other solutions either.
“One important consideration when selecting SimpliVity was its integration into VMware vSphere, its support for customers on Linux KVM and that it will support Microsoft Hyper-V," Nightingale said. "We like the fact that it’s a flexible solution that will allow us to leverage new technologies and the opportunities they present,” said Nightingale.
He explained the final testing of the implementation was completed at the end of June and it is already seeing some great results, including impressive dedupe rates.
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“bet365 is in a fast-paced, highly competitive, and quickly growing industry, so it was essential for them to choose the most efficient, simple, and cost-effective solution available to support their needs,” said Klaus Seidl, VP EMEA Sales at SimpliVity.
“Our hyperconverged infrastructure combines all the enterprise IT capabilities required to run mission-critical applications with the cloud economics and agility users require, something no other IT infrastructure company has been able to offer.”

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.
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