Network management firm Aerohive has launched a new partner programme to support the company’s top-performing channel partners.
The company has appointed Johnna Bowley as vice president of worldwide sales operations and global channels to spearhead this new programme.
Aerohive says the new Advantage Partner Programme is part of the firm’s strategy to support and evolve its channel partner ecosystem and capture market opportunity.
The programme consists of four strands; Capacity, Competency, Engagement and Profitability.
“Capacity” includes targeted recruitment and matching the right partners with strong opportunities. “Competency” provides online training, certification and other tools to increase partners’ success. “Engagement” includes joint marketing and sales collaboration to better serve customers. “Profitability” puts in place discounts and incentives for partners to work with Aerohive.
The company said that existing and new partners would benefit from the programme as it is “simple, transparent and merit-based”. The new programme goes into effect immediately and will be rolled out across the world throughout the next six months.
Bowley heads up the new programme and was recently was VP for channel strategy at Channel Impact. She previously held channel leadership positions at Riverbed Technology, EMC, NetApp and Compaq, and worked in the channel at several distributors.
David Greene, chief marketing officer at Aerohive says that the firm is “excited to have someone with Johnna’s deep channel experience joining our team to make this programme a reality.
“As more retailers, educational institutions, healthcare organisations and all sorts of other enterprises recognise the power of mobility, we want to make it easier and more advantageous than ever for partners to work with us,” says Greene. “Partners are crucial to Aerohive’s strategy and to the success of our customers.”
Bowley says the firm is so “dedicated” to driving channel success that it has combined the core sales operations function together with global channels to create one “streamlined sales motion”.
“Our new Aerohive Advantage Partner Programme will serve as the framework for that sales motion and will empower our channel partners to grow their businesses by partnering with Aerohive to capitalise on the enormous mobility solution market opportunity,” she says.
