Cabletime, the company behind the MediaStar IPTV distribution range, has kicked off a drive to target resellers of IPTV, digital video and HD products.
Cabletime already works with a network of audio visual specialist integrators, but with the growth of digital content delivery the LAN/WAN and 3G networks, the company says it is keen to extend its programme to a broader channel audience.
Nick Bradford, managing director at Cabletime, says IPTV is experiencing massive expansion at the moment, and with Europe leading the global market: “Over the next year we foresee a huge demand from customers for high quality commercial IPTV applications, and we want to work with partners who can embrace and meet this demand.”
Cabletime’s MediaStar Evolution, an IP-based solution for digital media, TV and AV content over networks, is already in use in banks and financial institutions, hotels and leisure centres through to pharmaceutical and retail organisations, government sites and sports stadia.
The new Cabletime Partner Programme offers dedicated training and support on the MediaStar range, which will extend to helping resellers design and implement solutions for their customers. Sales and technical training are delivered through dedicated workshops and this is extended to telesales and field sales teams where required. The programme also includes engineer-sessions which deliver advice on system design and installation, and help on-site with the customer.
In addition, resellers will benefit from access to marketing materials, advertising, press relations and exhibitions and will receive leads generated through Cabletime’s own marketing activities.
Says Mike Cuckow, sales director EMEA & Asia Pacific at Cabletime: “Now is the time for resellers to think about the commercial benefits of selling IPTV and digital distribution solutions. The margins are good, there is a growing demand from customers, and with our training and technical support, the learning curve becomes very short and very achievable.”
