Structured cabling vendor Brand-Rex has ended its relationship with distributor Mayflex, citing “different and sometimes conflicting objectives”.
The firm is keeping quiet after it issued a terse statement saying it would no longer be working with Mayflex, although there is speculation that the move may have been prompted by Mayflex’s recent agreement with CommScope to help launch its Uniprise line of structured cabling in the UK.
“As we at Brand-Rex developed and reviewed our business growth strategy we highlighted the need for supportive partnerships that are motivated by mutual benefits,” says Brand-Rex business & marketing director Ian Wilkie in the statement. “The relationship with Mayflex has changed during recent years and we now have different and sometimes conflicting objectives. In view of this, we believe this relationship has reached a natural conclusion, allowing us both to move on and focus on our own business needs.”
The firm says it is already contacting each customer formerly supplied through Mayflex and arranging meetings with them. “Customers who source their Brand-Rex products through channels other than Mayflex will not be affected in any way,” says Wilkie, “they will continue to get the high quality of supply and service they expect from Brand-Rex.”
Adds Wilkie: “We believe this move will reassure our customers that Brand-Rex remains committed to a channel strategy that is dedicated to providing them with the highest level of service and support and where second-best simply isn’t an option.”
