Networking systems firm Ciena has announced the launch of its new Ciena Partner Network (CPN), as it moves away from a “one-size fits all” model and embraces collaboration and personalisation.
Designed to enable and reward all partner business models from a single platform, the CPN program allows Ciena partners to access resources to deliver training and come up with joint business plans to react to changes in the market and better work with other reseller partners.
It also helps partners to reduce time to market, drive incremental sales, expand technical expertise and deliver measurable outcomes, the Ciena said.
Ciena’s Partner Academy certification program also offers the same comprehensive training as the firm’s own staff, while the Solution Enable Toolkits (SETs) allow businesses to build specialised Data Center Interconnect (DCI) and Ethernet offerings based on Ciena products.
“Our new partner program complements our Adaptive Network approach to help Ciena clients and partners adapt to changing market conditions,” said Sandra Glaser Cheek, vice president of Global Partners and Alliances at Ciena.
“By moving away from the traditional program structure to a more collaborative, personalised and empowering approach, our CPN program delivers unprecedented flexibility and customisation that harnesses the unique value of each partner.”
The Ciena Partner Network will include more than 200 specialised, industry partners, including Anycomm, CenturyLink, Comcast, Kapsch, LightRiver, Windstream and Zayo.
“The networking solutions market is increasingly competitive today, and salespeople need to lead with insight that shows how a given solution will benefit their customers’ business,” commented GlobalData vice president Bruce Page.
”With its new best practice partner program, Ciena is providing its partners with the ability to do just that. It offers partners a combination of online and offline research, sales tools, and training that specifically address partners’ key selling challenges.”
