HPE has announced plans to streamline its channel businesses into a single, unified organization in a move the firm said will improve efficiency and outcomes for partners.
From November 1, the HPE Aruba Networking channel team and the HPE channel and partner ecosystem will operate as a single, combined organization within the tech giant's Global Sales division.
The streamlined framework will enable partners to work with HPE through a single interface and simplified engagement model.
In a blog post, Simon Ewington, HPE’s SVP of worldwide channel and partner ecosystem, and Alain Carpentier, SVP of worldwide sales at HPE Aruba Networking, said the new model will strengthen its wider partner strategy and deliver a seamless engagement experience across its edge-to-cloud portfolio – without losing specialized focus on networking.
“This integration takes into consideration HPE’s broader go-to-market strategy that includes having true ropes to the ground for our specialist sellers while maintaining multi-BU solution focused conversations with partners and customers,” the pair explained.
“We need both specialization and solution-selling skills to win in the market.”
HPE Partner Ready Vantage
The move to integrate the Aruba Networking channel team, a company HPE acquired back in 2015, follows the firm's channel refresh last November.
Marking the start of its fiscal year 2024, the firm revamped its sales model to increase investment in the channel – a move it said has generated tighter integrations for partners, as well as new innovations.
HPE’s Partner Ready Vantage program features tracks for both HPE and HPE Aruba Networking based on a common blueprint that has been designed to deliver a consistent experience and flexibility to address the differences across the company’s portfolio.
Currently, more than 2,000 partners are enrolled in the initiative.
HPE said the new integration comes in response to partners’ requests for a “simplified engagement process” to help drive efficiency when working with customers on their infrastructure needs.
“This integration provides a great opportunity for our channel partners to have an improved experience working with HPE,” Ewington and Carpentier added.
“Customers today expect to be connected anywhere and everywhere – our partners demand the same when working with HPE.
“As we bring together these teams and provide a single interface for partner engagement, partners will benefit from access to our broad portfolio of solutions.”
Networking double-down
The overhaul comes as HPE edges closer to the completion of its $14 billion acquisition of Juniper Networks, which it expects to close either later this year or in early 2025.
The move will see the combined business leverage AI technologies to create improved user and operator experiences to drive outcomes for high-performance networks and data centers.
HPE said the acquisition marks a “doubling down” on its commitment to networking, with the move set to leave the business “better positioned to deliver new industry-leading solutions, win against competitors, and attract new flagship customers.”
-
Bigger salaries, more burnout: Is the CISO role in crisis?In-depth CISOs are more stressed than ever before – but why is this and what can be done?
-
Cheap cyber crime kits can be bought on the dark web for less than $25News Research from NordVPN shows phishing kits are now widely available on the dark web and via messaging apps like Telegram, and are often selling for less than $25.
-
HPE eyes enterprise data sovereignty gains with Aruba Networking Central expansionNews HPE has announced a sweeping expansion of its Aruba Networking Central platform, offering users a raft of new features focused on driving security and data sovereignty.
-
HPE unveils Mod Pod AI ‘data center-in-a-box’ at Nvidia GTCNews Water-cooled containers will improve access to HPC and AI hardware, the company claimed
-
‘Divorced from reality’: HPE slams DOJ over bid to block Juniper deal, claims move will benefit Cisco
News HPE has criticized the US Department of Justice's attempt to block its acquisition of Juniper Networks, claiming it will benefit competitors such as Cisco.
-
HPE plans to "vigorously defend" Juniper Networks deal as DoJ files suit to block acquisitionNews The US Department of Justice (DoJ) has filed a suit against HPE over its proposed acquisition of Juniper Networks, citing competition concerns.
-
HPE Discover Barcelona: What’s the business benefit of supercomputers?ITPro Podcast With potential in fields such as AI to scientific modelling, global interest in supercomputers continues to rise
-
El Capitan powers up, becomes fastest supercomputer in the worldNews Earth’s newest supercomputer is fast, efficient, and its use cases are rather different
-
HPE ProLiant DL145 Gen11 review: HPE pushes EPYC power to the network edgeReviews A rugged and very well-designed edge server offering a remarkably high EPYC core count for its size
-
Inside Lumi, one of the world’s greenest supercomputersLong read Located less than 200 miles from the Arctic Circle, Europe’s fastest supercomputer gives a glimpse of how we can balance high-intensity workloads and AI with sustainability
