Hammer announces success as Dell distie

Handshake

Dell has praised Hammer's successes just three months after the distie gained its OEM Channel Partner status.

The dedicated storage and server distributor has achieved a number of wins in the programme over the three months, including recording 100 design registrations and pipeline deals with a value of 'several million dollars'.

Gerard Marlow, general manager of Business Development at Hammer, says: “We are thrilled to be reporting such fantastic figures after less than 15 weeks of partnering with Dell OEM.

"Their portfolio is the perfect fit for Hammer’s dedication to storage, our bespoke server design capabilities, and our strong value-add ethos. We are investing in large future projects, and planning along the pipeline for a variety of different-sized ventures.”

Hammer has access to Dell's complete product portfolio and distributes them across all 40 vertical sectors it serves including media and entertainment, telecom, industrial automation, medical, transportation and utilities and military and defence.

Tim Pavlovich, Partner Program Director of OEM Solutions at Dell says: “We are very happy to hear the great results that Hammer is achieving so soon after we made the announcement of our partnership in July this year.

"It is great to see Hammer’s commitment to the Dell OEM business through training and certification of their sales force, as well as focus on Dell’s latest enterprise technologies such as the next generation server and storage solutions.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.

Latest in Digital Transformation
Digital concept illustrate of modern technology and innovative processes, networking and big data. 3d rendering
The role of AI and cloud in true digital transformation
Peter Zhao, Huawei
Huawei’s Peter Zhou on the future of data storage to accelerate business digital transformation
Optimise CX and accelerate business growth through your voice network
Optimise CX and accelerate business growth through your voice network
Water droplet impact causing ripples
Turning the tide: the need for a digital detox in the wake of tech’s digital hangover
Legacy tech concept image showing a pile of obsolete computers stacked up in a pile.
Consumers are sick of slow, clunky services, so they're demanding enterprises modernize their tech
UK map concept art showing digitized UK landmass outline in blue.
Digital immaturity is holding back growth in the UK
Latest in News
Ransomware concept image showing a warning symbol in red with binary code in background.
Healthcare systems are rife with exploits — and ransomware gangs have noticed
Application security concept image showing a digitized padlock placed upon a digital platform.
ESET looks to ‘empower’ partners with cybersecurity portfolio updates
Databricks logo and branding pictured on a MacBook Pro screen.
Databricks and Anthropic are teaming up on agentic AI development – here’s what it means for customers
Dell Technologies logo and branding pictured at the company's stall at Mobile World Congress (MWC) in Barcelona, Spain.
Scale of Dell job cuts laid bare as firm sheds 10% of staff in a year
Male employee sitting at a desk working on a laptop with earphones in and books scattered on desk.
Employees want purpose, and they’re willing to quit to find it – upskilling, career growth, and work-life balance have shifted priorities for workers
NHS logo displayed on a smartphone screen in white lettering on a blue background.
NHS supplier hit with £3m fine for security failings that led to attack