Storage distributor Hammer has been given international Original Equipment Manufacturer (OEM) rights to Dell’s entire portfolio.
The Hammer and Dell OEM Solutions partnership will serve more than 40 vertical markets, including media & entertainment, telecom, industrial automation, medical, transportation & utilities and military & defence.
Gerard Marlow, general manager of business development at Hammer believes the firm’s experience designing bespoke servers means that it is an ideal partner for Dell: “We have over 50 Dell OEM certified sales and technical professionals in-house at Hammer, and we look forward to working closely with another element of Dell’s business to increase our offering to new and existing customers, helping OEM customers bring products to market efficiently,” he says.
“I’m delighted that Hammer has decided to join forces with Dell OEM as our valued partner, delivering OEM solutions to Hammer’s international customer base,” adds Dermot O’Connell, executive director and general manager, OEM Solutions at Dell.
“The partnership with Hammer fits perfectly in Dell’s overall channel strategy to expand our market presence via value-added channel partners with a focus on our end to end solutions, and we are very pleased to have Hammer onboard our OEM Partner Programme.”
