Storage vendor Nexsan has announced the expansion of its partner programme following the acquisition of Connected Data in October 2015 by its parent company, Imation.
Nexsan says it is currently implementing a new tiered programme, as well as integrating the top level partners from Connected Data. The vendor will offer performance-based incentives based on three tiers: Gold, Silver and Bronze. Each level will receive benefits aligned with their sales and marketing performance.
“Nexsan is underpinned by its channel partners, we are 100 percent focused on our partners. They play a crucial role in our business so we want to support and reward our channel partners wherever possible,” says Mark Sproson, regional sales director Europe and South Africa at Nexsan. “We believe the expanded partner programme puts the channel at the core of our business.”
The new programme also features opportunity registration, a campaign creator and automated quote creation, designed, says the vendor, to make joint field engagement and the sales and marketing process more efficient.
Nexsan is also offering Market Development Funds (MDF), demo equipment, “extensive” training and certification paths and a new partner portal with access to, marketing content, sales tools, incentives and promotions.
The programme now also includes an expanded line of Nexsan-branded hybrid, high-density and secure archive storage systems as well as Connected Data’s Transporter-branded private cloud file sync and share appliances.
By adding the Transporter private cloud storage appliance family to the programme, Nexsan claims it is enabling its partners to capitalise on the “white-hot” file sync and share market with a private cloud storage solution that delivers mobile access and file sharing capability to content stored securely in the datacentre, behind an organisation’s firewall.
Nexsan says that one of its gold tier partners, iSYS Data Solutions, is to distribute the Nexsan Transporter private cloud device in the UK.
“We were sold on the Transporter technology before it was even added to the Nexsan portfolio,” says Mick Cooper, director of London-based iSYS Data Solutions. “Customers tell us daily that they are using Dropbox for file sync and share, but at the same time they are really concerned about the security of their data. They are looking for the security and privacy of a private cloud device, such as that delivered by the Transporter.”
Nexsan has around 70 UK partners, and distribution agreements with Commtech and Oriium.
