Toshiba accelerates driveit partner programme
New partner programme provides SIs in EMEA with services to support product development and sales

Toshiba Europe's Storage Device Division (SDD), today announced a new SDD European partner programme, driveIT.
The Hard Disk Drive (HDD) vendor claims the programme will offer enterprise HDD integrators and OEMs support of Toshiba’s own products, as well as tools and training that provide them with a competitive edge to market and sell their own drives.
Martin Larsson, VP and general manager, Toshiba Europe Storage Device Division comments: “Investing in this programme to offer integrators and OEMs working with Toshiba additional benefits, we will provide more than just a buy-sell experience to our partners. We will be providing them with dedicated resources that support their needs beyond simply a business transaction.”
driveIT will sit alongside Toshiba's ‘Performers Club’ within its ‘Partner Lounge’ portal. Standard membership to the driveIT programme includes a range of benefits including technical resources such as whitepapers and case studies, a dedicated hotline and a technical chat function to enable members to contact Toshiba staff directly for product support. They will also have access to a calendar of events and roadshow hosted by Toshiba. In addition, members can utilise a collection of marketing materials including adverts, brochures and online banners to download and use, along with supporting product imagery.
For members that agree and achieve partnership targets, Toshiba has developed a Premium Membership Plus package. Alongside all the advantages of the standard programme, SIs will get access to special Toshiba promotional offers, web training and direct access to Toshiba’s engineering and account management teams. Advanced members will also receive additional access to marketing materials, including direct Toshiba marketing contacts and support with public relations.
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