EMC names Russell Poole head of channel for UK&I

Dell EMC logo

EMC (NYSE:EMC) today announced Russell Poole is to replace Terry Beale as its head of channel for the UK and Ireland.

Poole joined EMC in 1999 to manage an Enterprise sales team, before heading up the EMC Consultancy sales business. In 2011 he took up the leadership role for EMC’s Service Provider business and then last year also took responsibility for the Public Sector organisation – both of which he will continue to head up in his new role.

Beale, meanwhile, has moved to a new role at EMC running the XtremeIO ‘all-flash array’ business across EMEA.

James Petter, senior VP and MD UK&I comments: “Russell has done a phenomenal job at EMC already. With significant shifts taking place in the market, his expertise will be crucial in ensuring our channel and partners continue to grow and become more profitable.”

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