Xerox snaps up Go Inspire to boost digital services business

Xerox has announced the acquisition of UK-based print and digital marketing services provider Go Inspire as it looks to increase its global digital services presence.

The move is expected to improve the transformation of Xerox’s transactions and direct mail services into multi-channel communications, as well as accelerate the company’s growth across the EMEA region.

In an announcement, Xerox said it is focused on “widening the scope” of its Digital Services and Customer Engagement Services.

"Go Inspire's capabilities will support the transformation of our transactional and direct mail services into multi-channel communications, accelerate growth in EMEA and create new avenues for us to help current and new clients," said Darren Cassidy, UK & Ireland Managing Director and senior vice president of EMEA Global Document Services at Xerox.

Based in Leicester, Go Inspire is a service marketing agency that combines strategic marketing consultancy with data science and analytics, digital transformation, customer loyalty programme design, creative marketing services and print and mail services.

The firm services customers across the EMEA region, delivering loyalty schemes and marketing solutions to household names such as Sky, BT, Tesco, Waitrose, and Lakeland.

Go Inspire positions itself as “large enough to be secure and credible, but not too big to lose the ability to provide bespoke services for clients.”

Xerox said the takeover will help boost its aim of bringing innovative solutions to the workplace. Terms of the transaction were not disclosed.

“We are thrilled to join the Xerox team and eager to contribute to the growth of Xerox Digital Services,” commented Patrick Headley, chief executive officer at Go Inspire.

“Together with Xerox, we will expand the portfolio of high value services for our expanding client base throughout the UK and beyond.”