Customer experience (CX) is mission-critical as consumers demand tailored, engaging brand interactions. Since investing in CX can triple your return and increase revenue by 19%, market-leading companies are using data to deliver rich, relevant experiences through personalisation – presenting custom content that resonates with their audience.
But delivering personalisation is difficult. Many organisations simply don’t have the technology nor the capabilities to get started.
This whitepaper explores how to get started with CX personalisation, setting out three key ways to achieve success quickly and with low costs.
-
2024 Strategic Imperative: Intelligent content delivery for channel-less commerceWhitepaper Five steps to channel-less content dynamics. And meeting your customers where they are
-
Four data challenges holding back your video businesswhitepaper Data-driven insights are key to making strategic business decisions that chart a winning route
-
The Total Economic Impact™ of SAP finance transformation services with TruQuaWhitepaper Business benefits and cost savings enabled by accelerating the SAP central finance transformation
-
The Total Economic Impact™ of IBM iX digital commerce servicesWhitepaper Delivering strategic growth with experience-led commerce solutions
-
Technology Ecosystem benchmark reportWhitepaper The evolution of the IT industry
-
Twilio tackles 'crucial' customer retention with trio of platform upgradesNews The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds
-
Taking a design-led, data-driven approach to experience transformationWhitepaper Deliver compelling, relevant customer and employee experiences in the digital-first era
-
Accelerating healthcare transformation through patient-centred medtech solutionsWhitepaper Seize the digital transformation opportunities to streamline patient care and optimise patient outcomes
