IT Pro Live: Customer engagement in the time of COVID-19

We’ve never seen a more rapid or dramatic change in customer behaviour than the one brought about by coronavirus. As countries around the world went into lockdown and businesses shuttered their physical premises, digital channels suddenly became even more invaluable for companies. Two months on, and with restrictions beginning to lift, how has the way companies interact with their customers changed - and will these changes be here for good? In this Q&A session, we speak to Salesforce's Matthew Leighton to find out.

Carly Page

News editor, IT Pro

Carly Page is an experienced journalist with more than a decade of experience covering the technology industry. Previously editor of UK tech tabloid The INQUIRER, Carly went freelance in 2020 and has written for a number of publications including Computer Shopper, Forbes, IT Pro, the Metro and Tes.

Matthew Leighton

Platform lead, CPG & manufacturing, Salesforce

Matt has been in the technology sector for over 20 years, leading e-commerce projects through the dot com boom, to leading development and sales teams and, more latterly, managing large, complex enterprise software deals for some of the world's largest companies. Over the last 7 years, Matt has been working closely with enterprise customers to help them deliver their vision on cloud platforms. This has involved a hefty dose of SaaS, AI & innovation, plus helped him indulge in his passion for user-centred design - Something Salesforce is equally passionate about - Putting the customer at the centre of everything they do.