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Today’s consumers want and expect personalised, relevant experiences more than ever, and for those brands that aren’t already delivering them, there’s a risk they could be left way behind the competition.
The importance of CX has changed how organisations market to their consumers and this has caused an eruption of channels and touchpoints that need to be managed, with continual, relevant, captivating content.
Discover the tools that today’s marketers need to optimise their CX delivery and thrive in the age of digital transformation in this informative guide.
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Cheap cyber crime kits can be bought on the dark web for less than $25News Research from NordVPN shows phishing kits are now widely available on the dark web and via messaging apps like Telegram, and are often selling for less than $25.
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Marketing talent brain drain could stunt channel partner successNews Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
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Adobe faces lawsuit over "complex and challenging cancellation process" for customersNews Adobe is accused of deceiving consumers about early termination fees and making it hard to cancel subscriptions
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Adobe could be facing an internal revolt amid concerns over its terms of serviceNews Adobe initially faced criticism from customers who thought the company was training its AI models on personal data
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Untethered: How CIOs and CISOs are paving the way for the new hybrid workforceWhitepaper Effective techniques to transition from exposed legacy infrastructure to an effective zero trust strategy
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Creating successful supply chain planning transformations in the consumer industryWhitepaper Think differently about SCP transformations and, in doing so, move into a better future for supply chains
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Healthcare’s next chapterwhitepaper Revolutionizing how you care with EPR experts you can trust
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How IBM and Adobe craft personalization at scaleWhitepaper Combining the content supply chain, CX orchestration, and intelligent commerce for ideal personalization
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Strategic app modernization drives digital transformationWhitepaper Modernize your applications to address business needs both now and in the future
