Remove barriers and reconnect with your customers
The $260 billion dollar friction problem businesses don't know they have


Technology has transformed consumer expectations. Now, businesses must transform too:
- By tackling hidden barriers that make browsing, purchasing or communication difficult or slow for consumers.
- By designing customer journeys that delight at every stage.
- And by meeting customers where they are: with mobile friendly solutions on the messaging platforms they love. Platforms like WhatsApp.
Learn how to create deeper, more meaningful connections with your audience are within reach in this guide.
Provided by
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Should AI PCs be part of your next hardware refresh?
AI PCs are fast becoming a business staple and a surefire way to future-proof your business
By Bobby Hellard
-
Westcon-Comstor and Vectra AI launch brace of new channel initiatives
News Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
By Daniel Todd
-
WhatsApp Business prices are set to change – here's what you need to know
News This is the first rate change for WhatsApp Business users since it adopted category-based pricing over a year ago
By George Fitzmaurice
-
Four data challenges holding back your video business
whitepaper Data-driven insights are key to making strategic business decisions that chart a winning route
By ITPro
-
The Total Economic Impact™ of SAP finance transformation services with TruQua
Whitepaper Business benefits and cost savings enabled by accelerating the SAP central finance transformation
By ITPro
-
The Total Economic Impact™ of IBM iX digital commerce services
Whitepaper Delivering strategic growth with experience-led commerce solutions
By ITPro
-
What the UK can learn from the rest of the world when it comes to the shift to IP
Sponsored From the Netherlands to Singapore, UK organisations can learn lessons from forward-thinking countries and make the PSTN switchover as seamless as possible
By Keumars Afifi-Sabet
-
The big PSTN switch off: What’s happening between now and 2025?
Sponsored The challenges of adopting IP telephony can be overcome, but you don't have long to act
By Rory Bathgate
-
How digital marketing will evolve beyond social media
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
By Elliot Mulley-Goodbarne
-
TD Synnex Maverick announces availability of Zoom for partners in Europe
News Partners now have access to the entire Zoom portfolio, including unified communications platform Zoom One
By Daniel Todd