Whether an organisation focuses primarily on B2B or B2C, establishing a complete, accurate view of each customer across all touchpoints is essential. Companies that fail to do so will be surpassed by those that are better able to delight customers.
This whitepaper discusses the current customer landscape with its unique opportunities and challenges along with building blocks to help establish a 360° view of customers such as data matching, entity resolution and data cataloguing.
Download now to look at how Customer 360 and the data fabric are related, alongside real-world examples from the banking and transportation industries.
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