IT is carrying the extra burden of supporting a remote workforce and the security implications that go along with it, while marketing is racing to serve the customer base and appeal to prospects across different touchpoints and devices. These teams have become the rebuilders as businesses strive to replicate their physical business with digital tools.
This means that collaboration between the two departments has become more important than ever – especially if you’re expecting to survive and thrive in the new business landscape. In our previous guide, we explored how Marketing and IT need to become the digital transformation dream team in your business. In this guide, we’ll explain how to help these departments meet their digital experience goals together during times of change.
