Talking to a business should feel like messaging a friend
Managing customer conversations at scale with the WhatsApp Business Platform


Across the globe, people love using messaging apps to stay in touch with friends and family. And they increasingly expect the same, effortless communication with businesses. Phoning a call centre no longer appeals.
WhatsApp connects businesses to more than 2 billion monthly users. With analytics, automation and more, it’s the platform that turns messaging into a powerful business tool.
Download this guide now to learn how to bring your customers closer with easy, responsive support.
Provided by
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Bigger salaries, more burnout: Is the CISO role in crisis?
In-depth CISOs are more stressed than ever before – but why is this and what can be done?
By Kate O'Flaherty Published
-
Cheap cyber crime kits can be bought on the dark web for less than $25
News Research from NordVPN shows phishing kits are now widely available on the dark web and via messaging apps like Telegram, and are often selling for less than $25.
By Emma Woollacott Published
-
WhatsApp Business prices are set to change – here's what you need to know
News This is the first rate change for WhatsApp Business users since it adopted category-based pricing over a year ago
By George Fitzmaurice Published
-
Strengthening your data resilience strategy
webinar Safeguard your digital assets
By ITPro Published
-
Forrester: The Total Economic Impact™ Of IBM OpenPages
whitepaper Cost savings and business benefits enabled by IBM OpenPages
By ITPro Last updated
-
More than a number: Your risk score explained
Whitepaper Understanding risk score calculations
By ITPro Published
-
Four data challenges holding back your video business
whitepaper Data-driven insights are key to making strategic business decisions that chart a winning route
By ITPro Published
-
The Total Economic Impact™ of SAP finance transformation services with TruQua
Whitepaper Business benefits and cost savings enabled by accelerating the SAP central finance transformation
By ITPro Published
-
The Total Economic Impact™ of IBM iX digital commerce services
Whitepaper Delivering strategic growth with experience-led commerce solutions
By ITPro Published
-
What the UK can learn from the rest of the world when it comes to the shift to IP
Sponsored From the Netherlands to Singapore, UK organisations can learn lessons from forward-thinking countries and make the PSTN switchover as seamless as possible
By Keumars Afifi-Sabet Published