Google, Amazon and Samsung tablets now match iPad for quality
YouGov poll claims Android tablets are now considered a "premium".

Samsung, Amazon and Google Android tablets are now considered by consumers to be premium devices on a par with the Apple iPad.
This was one of the standout findings from YouGov's Quarterly Tablet Tracker, which polled 3,555 British consumers about their views on the mobile PC market.
Participants were divided into two groups: tablet owners and non-tablet owners, with the market research firm concluding that 18 per cent of the UK adult population now own one of these devices.
Those in the former group were quizzed about the devices they use and how much they like them, while the latter sample were asked questions about the tablet market and their general attitude towards the form factor.
It seems that Apple no longer has a monopoly on the premium' share as other brands emerge with near-equal satisfaction scores.
The findings suggest the Apple iPad has taken a dip in popularity over the last 12 months, with just 63 per cent of consumers claiming to own one during the first quarter of 2013.
In contrast, 73 per cent of people who took part in the YouGov poll during Q1 2012 said they had an iPad.
The company claims this apparent slump in iPad ownership is because of the emergence of new, higher quality devices from Samsung, Amazon and Google.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
The YouGo figures indicate that Samsung has more than doubled its share of the UK tablet market with its Galaxy device over the past year, surging from 4 per cent in Q1 2012 to 10 per cent this quarter.
"Consumers rate the Korean company's Galaxy product equal to iPads in terms for quality," said the YouGov research.
Meanwhile, new entrants to the tablet market the Google Nexus 7 and the Amazon Kindle Fire HD have each accrued eight per cent and five per cent of the market, respectively, since their release.
"Again, with the exception of the iPad Mini, consumers gave it higher quality scores than its Samsung and Apple rivals," the research continued.
John Gilbert, consulting director of YouGov Technology and Telecoms, said, given the flood of new devices coming on to the market, Apple was bound to lose share eventually.
"It seems that Apple no longer has a monopoly on the premium' share as other brands emerge with near-equal satisfaction scores," said Gilbert.
"Given the market's current expectations and considerations in purchasing tablets, we anticipate Apple to lose additional share throughout the coming year to Samsung, Google and Amazon."
-
Why are many men in tech blind to the gender divide?
In-depth From bias to better recognition, male allies in tech must challenge the status quo to advance gender equality
By Keri Allan
-
BenQ PD3226G monitor review
Reviews This 32-inch monitor aims to provide the best of all possible worlds – 4K resolution, 144Hz refresh rate and pro-class color accuracy – and it mostly succeeds
By Sasha Muller
-
AWS expands language support for Amazon Q Developer
News AWS has expanded support for languages in Amazon Q Developer, making it easier for developers to code in their first language.
By Nicole Kobie
-
Redis insists license changes were the “only way to compete with Amazon and Google” — now it could face a user exodus
News Redis sparked controversy when it announced licensing changes in March this year – but the company believes the move was warranted
By Ross Kelly
-
Everything you need to know about Amazon Q, including features, pricing, and business tiers
Explainer Amazon Q can help developers write code faster and help workers with no coding experience build their own generative AI apps
By Steve Ranger
-
Amazon to become Microsoft 365 customer in landmark $1 billion deal
News The Microsoft 365 deal marks a major pivot for Amazon, which has traditionally avoided using rival cloud products
By Ross Kelly
-
Red Hat and Samsung agree landmark software deal to develop next-gen storage
News The partnership is a first for Samsung as the companies commit to developing memory software designs that can keep up with emerging tech
By Connor Jones
-
Tech giants lobby US to fund chip production
News Industry heavyweights ask Congress for $50 billion in chip manufacturing subsidies
By Mike Brassfield
-
Microsoft has an edge on AWS, according to IT executives
News Goldman Sachs survey suggests IT executives see Microsoft winning the cloud wars over the next three years
By Bobby Hellard
-
The IT Pro Products of the Year 2019: All the year’s best hardware
Best Our favourite equipment from the past 12 months
By ITPro