Apple Watch 2 release date, features, apps and specs

Will Apple Watch 2 be a success?

Because of the way Apple reports its quarterly and annual earnings, which don't break Apple Watch out into a separate segment, it's difficult to be certain how successful the original device has been. However, analysts have interpreted what was divulged by the company - including Tim Cook's statement that sales were up against internal forecasts - to mean that it has been a success so far.

The success of the Apple Watch 2 will largely depend on what extra goodies it brings - extra battery life and greater independence from the iPhone will doubtless prove attractive, although these two things could be mutually exclusive. Other suggested features like 3D Touch and a wider spread of prices could also attract customers. Finally there's also the fact that people often want to wait for the second version of a device - when some of the creases have been ironed out - that could also drive up sales.

Ultimately, though, we will have to wait until the Apple Watch 2 is released in September to find out if it has the pull factor Apple and its shareholders will be hoping for.

Image Credits: Main image and Apple Watch 2 X, Erik Huissmann. Boxed iWatch, Anders Kjellberg, Apple Watch Chanel, David Lo/Highsnobeity. All other images, Apple. All rights remain with the original creators.

Jane McCallion
Managing Editor

Jane McCallion is ITPro's Managing Editor, specializing in data centers and enterprise IT infrastructure. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.