Facebook has made a U-turn on its policy of everyone being forced to use genuine names on its social network.
In special circumstances, those who need to protect their identities will be able to apply for a second identity, which will be displayed instead of their real name.
Facebook explained the reasoning behind this switch is it wants to reduce the number of people who are asked to verify their identity when opening a new account and the company also wants to make it easier for people to verify their identity or specify any special conditions that may mean they have to use an alternative moniker if someone reports them as using a fake name.
The company's Justin Osofsky, vice president of Global Operations, and Todd Gage, product manager wrote in a blog post: "People can let us know they have a special circumstance, and then give us more information about their unique situation. This additional information will help our review teams better understand the situation so they can provide more personalised support."
Other Facebook users can still report those they understand to be using a fake name, but they will need to provide more detailed information so Facebook can then approach the account owner in a more sensitive manner.
"When people use the names they are known by, their actions and words carry more weight because they are more accountable for what they say," the post explained. "It also makes it harder for bullies to anonymously smear the reputations of others, or anyone else to use an anonymous name to harass, scam or engage in criminal behavior."
Facebook said it is testing these tools in the US at the moment and will roll them out worldwide if they prove useful. Next year, it will be developing more tools around identity verification to make it easier for people to confirm they are who they say they are.
-
Bigger salaries, more burnout: Is the CISO role in crisis?In-depth CISOs are more stressed than ever before – but why is this and what can be done?
-
Cheap cyber crime kits can be bought on the dark web for less than $25News Research from NordVPN shows phishing kits are now widely available on the dark web and via messaging apps like Telegram, and are often selling for less than $25.
-
Meta to pay $725 million in Cambridge Analytica lawsuit settlementNews The settlement closes the long-running lawsuit into how Facebook's owner, Meta, handled the Cambridge Analytica scandal
-
Meta's earnings are 'cause for concern' and 2023 looks even bleakerAnalysis Calls for investor faith in metaverse tech only emphasise the worries that its investment strategy won't pay off
-
Microsoft and Meta announce integration deal between Teams and WorkplaceNews Features from both business collaboration platforms will be available to users without having to switch apps
-
Facebook is shutting down its controversial facial recognition systemNews The move will see more than a billion facial templates removed from Facebook's records amid a push for more private applications of the technology
-
'Changing name to Meat': Industry reacts to Facebook's Meta rebrandNews The rebrand attempts to provide a clearer distinction between Facebook and its umbrella company
-
Facebook's Oversight Board demands more transparencyNews Board bashed the social media giant for its preferential treatment of certain high-profile accounts
-
Facebook claims AI managed to reduce hate speech by 50%News The social media platform has hit back at claims the tech it uses to fight hate speech is inadequate
-
Facebook to hire 10,000 workers across the EUNews The high-skilled jobs drive is a “vote of confidence” in the European tech industry
