Microsoft is getting ready to unveil its latest operating system with the Windows Threshold preview set for September 30 and, despite a recent leak apparently confirming its name as Windows 9, new reports are suggesting this isn't quite the case.
The new OS could simply be called Windows', according to Value Walk, which fits with the general consensus that Microsoft is planning to focus on regular updates for Threshold, rather than getting ready to launch Windows 10 some time afterwards.
Evidence of the move comes from a new advertisement for the Lumia 930, which refers to the new OS as Windows, rather than Windows 9 or as it was previously known Windows Threshold.
Additionally, ads for the Lumia 830, Lumia 730, Lumia 530 and HTC One M8 all refrain from mentioning the term Windows Phone.
The official name of Windows Threshold was thought to have been confirmed by an accidental leak from Microsoft China last week, in which they wrote: "Microsoft's latest OS Windows 9 is coming soon, do you think the start menu at the left bottom will make a comeback?"
These new rumours, however, make sense when considering how eager Microsoft has been to unify the various UIs of desktop, mobile and tablet versions of Windows.
Definite details about the next iteration of Windows have been kept firmly under wraps, but rumours have suggested that we can look forward to the return of the start menu as well as different interfaces for desktop and mobile versions of the OS.
