The impact of the global pandemic meant that customer trust in brands to ensure their security in an increasingly online world was vital, particularly with the rise in ransomware and other cyber threats during that time.
Security starts with trust, and having an understanding of what partners and systems your organisation can trust with your sensitive data, therefore having effective security tools and policies in place is also key.
Download this study for a better understanding of:
- How much trust is built and broken in the digital world
- How much do we trust when only engaging with others through screens
- What external factors in digital channels challenge our trust
- Are brands and businesses doing enough to build trust
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