Becrypt focuses on encryption with Touchstone programme
The channel programme will feature five tiers for partners
Becrypt has revealed details of its Touchstone Partner Programme, designed to help its partners provide services in the encryption and data protection sector.
It will include support, training and sales incentives for distributors and resellers to encourage them to sell in Becrypt's products and services to businesses looking to heighten their data protection measures.
At the core of the Touchstone Partner Programme is a tiered structure, comprising Registered, Emerald, Gold, Platinum and Diamond.
Partners will be placed in a tier reflecting their revenues and commitment to Becrypt's products and services, moving up the ladder as their performance improves. Only a select few partners will become Diamond partners, Becrypt explained, with extra incentives and rewards, such as becoming involved in new product launches.
"Our new tiered system will ensure that their hard work is recognised not only with better financial incentives, but also with greater opportunity to bring our security solutions to new markets and establish relationships with high value customers," Jo Holliday, channel manager at Becrypt, said.
The new Touchstone training programme will ensure partners can sell Becrypt's solutions effectively to customers. It will be an ongoing programme to ensure partners are constantly evolving their areas of expertise, giving them the insight and ability to close deals.
"The Touchstone techniques in our training programme are geared towards preparing partners with the mindset and techniques that we have developed over the years, empowering them to operate as an extension of the Becrypt team," Holliday added.
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Although all tiers will have access to distributor pre-sales engineers, Platinum and Diamond partners will be able to communicate directly with Becrypt's team of expert engineers to give them a further advantage when selling in the company's products to customers.
"We look forward to welcoming new entrants into the program and seeing them climb up the tiers to establish themselves as trusted advisors for their customer as well creating new sales for our leading security solutions.”
Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.