InfoSum announced it’s raised $15.1 million in a Series A funding round led by Upfront Ventures and IA Ventures. Strategic partners Ascential, Akamai, Experian, ITV and AT&T’s Xandr also supported the funding round. The company also announced that Brian Lesser, the founder and former CEO of Xandr, will take on an active role as the company’s executive chairman.
InfoSum will use the funds to drive its expansion across North America and Europe. Lesser will be responsible for establishing InfoSum globally, including making significant investments in North America.
“InfoSum is providing the industry with a decentralized marketing infrastructure that removes all privacy, identity and trust barriers, enabling seamless data connectivity across companies,” said Nick Halstead, InfoSum CEO and founder.
“This investment is a testament to the success InfoSum is experiencing and its potential for rapid growth across Europe and North America,” Halstead continued.
Lesser added, “InfoSum is changing the way marketing data is managed. Our decentralized solution prioritizes privacy while improving a company’s ability to learn more about their customers and develop relevant, high-performing marketing and engagement programs.”
“With the success it is already seeing in the UK and Europe, I’m thrilled to help establish InfoSum as a global standard for marketing infrastructure. In North America specifically, data-centric companies are thirsting for a new privacy-first solution to data collaboration that allows them to retain control of their data and drive more value,” Lesser said.
Based in the U.K., InfoSum’s privacy-first solution enables companies to collaborate across first- and second-party data sets while preserving privacy. For Infosum, this funding round comes amid widespread concerns about data privacy and the passage of privacy-protecting laws such as the California Consumer Privacy Act.
