Apple shifts stance on CSAM scanning following widespread criticism
The tech giant will now only flag images that had been supplied by clearinghouses in multiple countries

Apple has provided further details concerning its child sexual abuse material (CSAM) scanning technology in its fourth follow-up briefing since its initial announcement ten days ago.
The tech giant will now only flag images that had been supplied by clearinghouses in multiple countries and not just by the US National Center for Missing and Exploited Children (NCMEC), as announced earlier.
In a change of stance, Apple also decided to publicly define a threshold for the number of CSAM images identified for law enforcement to be potentially alerted. The tech giant has announced that it will take 30 matches for the system to launch a human review which, if proven legitimate, will lead to authorities being notified about the presence of CSAM in a person’s iCloud library.
“We expect to choose an initial match threshold of 30 images,” Apple said in a Security Threat Model Review published late last week.
“Since this initial threshold contains a drastic safety margin reflecting a worst-case assumption about real-world performance, we may change the threshold after continued empirical evaluation of NeuralHash false positive rates – but the match threshold will never be lower than what is required to produce a one-in-one trillion false positive rate for any given account.”
Since Apple's initial announcement on 6 August, it has garnered substantial criticism from customers, privacy advocates, and even Apple employees.
Don’t just educate: Create cyber-safe behaviour
Designing effective security awareness and training programmes
Last week, it was reported that the tech giant’s internal Slack channel had been flooded with more than 800 complaints about the technology, with many complaining that the move will sabotage Apple’s privacy-respecting reputation. Others have defended the tech, which ultimately aims to preserve the safety of minors and lead to the arrest of child sexual abuse offenders.
Get the ITPro. daily newsletter
Sign up today and you will receive a free copy of our Focus Report 2025 - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Privacy advocates have criticised the tech giant for deciding to roll out technology that could potentially be abused by authoritarian states to silence political opponents, journalists, and human rights campaigners. Apple responded by maintaining that the technology would not scan user’s iCloud uploads for anything other than CSAM, adding that it would reject governmental requests to "add non-CSAM images to the hash list".
Having only graduated from City University in 2019, Sabina has already demonstrated her abilities as a keen writer and effective journalist. Currently a content writer for Drapers, Sabina spent a number of years writing for ITPro, specialising in networking and telecommunications, as well as charting the efforts of technology companies to improve their inclusion and diversity strategies, a topic close to her heart.
Sabina has also held a number of editorial roles at Harper's Bazaar, Cube Collective, and HighClouds.

Unlock profitability with Cove Data Protection

Tech leaders worry AI innovation is outpacing governance