Autotask debuts file sync and share partner programme
Autotask launches partner programme with first channel sales-only product
Autotask has introduced a partner programme built around Autotask Workplace (AWP), its file sync and share product, which sees the company sell via the channel to its MSP customers.
The vendor has historically sold direct to IT service providers and MSPs, as the main consumers of Autotask’s software. However, AWP will be sold purely through the channel and the new programme is the firm’s first effort at a traditional reseller programme.
“We are just getting started, but already are working with more than 500 partners around the world, with millions of dollars being transacted through them,” Len DiCostanzo, who heads up the partner programme, tells Channel Pro. “Our partners are supporting more than 150,000 businesses in 134 countries. As a result, we are managing over two billion documents on our platform.”
The programme launch follows Autotask’s acquisition of FSS company Soonr in June 2015. DiCostanzo says it has been designed to help technology providers “gain a competitive advantage, grow recurring revenue and improve end-client satisfaction. We want to help our partners take advantage of the substantial market opportunity that exists for secure file sync and share.”
The AWP Partner Programme features a single pane of glass for provisioning and managing client teams, members and storage allocations, internal use licences to support partner sales effort, sales enablement tools and brandable marketing resources and dedicated account managers.
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Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.