Database management systems (DBMS) vendor TmaxSoft has launched an attack on Oracle (NYSE:ORCL) with the hope of luring ISVs away from the market leader.
The South Korean vendor has launched a recruitment drive for UK channel partners, and hopes to highlight the opportunities for ISVs to “move away from expensive and complicated licensing agreements that are traditionally associated with the Silicon giants, especially Oracle.”
James Mills, sales director, TmaxSoft says that while databases act as the backbone for ISV software applications that run on operating systems, large software companies like Oracle have “crippled ISV profits.”
He comments: “There is a general perception that only Oracle databases can cope with the amount of data ISVs need to build their applications. To put it into perspective, if we think about how many programmes run on a Windows or Mac operating system, it gives us a good idea of the sheer number of applications that ISVs run. They depend on databases that are fast and reliable as the more working applications they have, the more value they are to their end-user.
“However, there is a rather large fly in the ointment. In order to run applications that integrate with Oracle’s databases, ISVs need to buy licenses. As with all types of Oracle licenses, these are generally complicated and expensive and significantly reduce profit margins. While ISVs are increasing their number of applications to boost profits, the licensing cost that this requires is dragging the margins down.”
TmaxSoft hopes to position itself as a credible alternative to its dominant rival “without the headache of complicated licensing structures.”
As part of its overall strategy to be market leader, product offerings also includes Tibero 6 DBMS, released in the first quarter of this year and has a wider range of functionality and greater stability.
Says James Mills: “This is the first time we’re seeing companies emerge from corners of the globe that are offering viable alternative (and cheaper) software to Oracle. ISVs can build with these databases, create as many fully functioning applications as they require, and can take home a greater percentage of their sales.”
Founded in 1997, TmaxSoft claims to hold 40 percent of the market in its native South Korea, and hopes to replicate that success in EMEA.
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