Arrow to distribute Splunk in Europe
Splunk extends new two-tier channel model to Europe with Arrow agreement

US Software firm Splunk (NASDAQ: SPLK) has extended its agreement with Arrow Electronics (NYSE:ARW) to distribute its software in 22 countries across Europe.
San Francisco-based Splunk switched to a two tier channel model in March of this year when it agreed a distribution deal with Arrow for the US and Canada. This new agreement is its first in Europe.
Splunk enables customers to gain IT, security and business insights by collecting, searching, monitoring, visualising and analysing machine-generated data, on premise, in the cloud or in hybrid environments.
“As the leading platform for Operational Intelligence, Splunk solutions are a powerful addition to our big data and analytics solutions practice,” comments Jesper Trolle, VP of sales, marketing and services, Arrow Electronics.
“We are looking forward to bringing our incremental value model to the Splunk partner ecosystem. This will enable Splunk and our solution providers to leverage our scale to capitalize on the opportunity presented by the Splunk platform.”
“The growth of the Splunk business and reseller community is a key driver in adding distribution in the European region,” says Emilio Umeoka, vice president of worldwide partners, Splunk. “We are excited to have Arrow distribute Splunk solutions and services to better serve our resellers and help meet growing customer demand.”
Splunk says it has several hundred partners in Europe and more than 30 in the UK, although it won’t divulge what percentage of sales go through the channel.
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