Explore Apple
Latest about Apple
Apple’s generative AI slumber is ending – Microsoft and Google should be on alert
By Ross Kelly published
Opinion Apple’s generative AI ambitions have been highly secretive, but recent developments put the tech giant in prime position for a major push in 2024 and beyond
A vulnerability in Apple M-series chips could expose encryption keys and harm performance — and the flaw is ‘unpatchable’
By Solomon Klappholz published
News A vulnerability in Apple M-series chips could seriously impact performance and leak encryption keys - and researchers say it can’t be patched
Best business laptops 2024
By Alan Martin last updated
Best Looking for the best business laptops? Here’s our pick of the best machines in 2023
Apple is working on an AI coding tool similar to GitHub Copilot - and it could be a game changer for its generative AI ambitions
By Ross Kelly published
News The AI coding tool from Apple will function in a similar way to GitHub Copilot, and would mark a major foray into the generative AI race for the tech giant
Best business smartphones
By Alan Martin last updated
Best The best business smartphones on the market today packed with work-focused features you need
Why enabling employee choice is a growing opportunity for the channel
By Terry Abdul published
Industry Insight Employee choice on workplace devices can unlock marked benefits for businesses - and channel partners have a critical role to play in smoothing transitions
GPU memory vulnerability could allow hackers to access LLM responses - and Apple, Qualcomm, and AMD products were all at risk
By George Fitzmaurice published
News The GPU memory vulnerability could've left large language models wide open to exploitation by threat actors
Forcing Apple to allow alternative app stores might cause major security risks
By Solomon Klappholz published
Analysis Apple will be forced to allow third-party marketplaces on its devices, but some experts have raised serious security concerns
European firms say they’re being “left in the dark” by big tech gatekeepers ahead of Digital Markets Act
By Steve Ranger published
News With the Digital Markets Act set to come into effect in March, European firms have called for greater transparency from big tech 'gatekeepers' on their plans
Generative AI has been the secret sauce for Microsoft as its market cap surpasses Apple
By George Fitzmaurice published
Analysis Microsoft has ramped up generative AI investment over the last year and its surging share price has been a reflection of its sharpened focus on the emerging technology
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.