Google confirms Gmail is “here to stay” amid speculation over plans to scrap the email service
Claims that Google plans to sunset Gmail were a hoax, so there's no need to panic


Gmail users took to social media overnight to voice concerns over speculation that Google plans to scrap the email service. But it was all a hoax.
An email purporting to be from Google began circulating online on Thursday 22 titled ‘Google is sunsetting Gmail’.
The user notification claimed that as of August 1, Gmail will “officially be sunsetted, marking the end of its service”.
“We are reaching out to share an important update about Gmail,” the fake notice read. “After years of connecting millions worldwide, enabling seamless communication, and fostering countless connections, the journey of Gmail is coming to a close.
“This means that as of this data, Gmail will no longer support sending, receiving, or storing emails.”
Users duped by the hoax were, naturally, concerned, with some taking to ‘X’ to voice complaints over the decision.
this is insane. I hate this company pic.twitter.com/pXBRezPAyXFebruary 22, 2024
Google has since issued a response to the hoax with a five-word post on X, confirming that "Gmail is here to stay".
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Gmail is going nowhere
The notice appears to have been an altered version of a previous legitimate email sent to users last year informing them that Gmail Basic HTML view was being wound down.
Gmail represents a core product line for Google as part of its Google Workspace productivity suite. The platform boasts more than 1.8 billion active users, according to statistics.
Google has a reputation for scrapping product lines. There's even a website dedicated to projects consigned to the scrapheap.
But axing the platform would be a highly disruptive move from Google, especially considering the tech giant has unveiled a raft of new AI additions in recent weeks.
Earlier this week, Google announced new features for Workspace powered by Gemini, its flagship large language model (LLM).
‘Gemini for Google Workspace’ will bring new AI capabilities to Workspace apps including Gmail, Google Docs, Meet, and Sheets.
“Today we’re launching Gemini Business, a lower price offering to help organizations big and small get started with generative AI in Workspace,” the company said.
RELATED WHITEPAPER
“This plan gives them access to Gemini for Workspace — including experiences like Help me write in Docs and Gmail, Enhanced Smart Fill in Sheets and image generation in Slides — for as low as $20 per user per month with an annual commitment.
“Customers can also purchase Gemini Enterprise, which replaces Duet AI for Workspace Enterprise. Gemini Enterprise offers the same capabilities as Gemini Business with more usage. It also includes additional capabilities for AI-powered meetings, where Gemini can translate closed captions in more than 100 language pairs, and soon even take meeting notes.”
Ross Kelly is ITPro's News & Analysis Editor, responsible for leading the brand's news output and in-depth reporting on the latest stories from across the business technology landscape. Ross was previously a Staff Writer, during which time he developed a keen interest in cyber security, business leadership, and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
For news pitches, you can contact Ross at ross.kelly@futurenet.com, or on Twitter and LinkedIn.
-
Salesforce wants technicians and tradespeople to take AI agents on the road with them
News Salesforce wants to equip technicians and tradespeople with agentic AI tools to help cut down on cumbersome administrative tasks.
By Ross Kelly Published
-
ITPro NAB Best of Show 2025 Awards winners unveiled
The best of the best have received accolades for their innovation at this year's NAB show in Las Vegas...
By ITPro Published
-
AI helped Google engineers cut code migration times in half
News The firm also simplified communications as migrations can be completed by a single engineer
By George Fitzmaurice Published
-
Google Workspace is getting a Gemini makeover – but prices are going to increase
News The new pricing structure may help Google boost competition with Microsoft
By George Fitzmaurice Published
-
“There is no one model to rule every scenario”: GitHub will now let developers use AI models from Anthropic, Google, and OpenAI
News Devs will be given access to a broader array of AI models on GitHub – but there's more in store for users
By Emma Woollacott Published
-
Inside Google’s “promising and pragmatic” approach to fixing software development’s memory safety problem
News Google has reaffirmed its commitment to bolstering the security of memory unsafe codebases.
By Solomon Klappholz Published
-
Not all software developers are sold on AI coding tools – while productivity gains are welcomed, over a third are concerned about AI-generated code quality
News Many software developers have concerns over the quality and security of AI-generated code despite marked productivity boosts
By George Fitzmaurice Last updated
-
Redis insists license changes were the “only way to compete with Amazon and Google” — now it could face a user exodus
News Redis sparked controversy when it announced licensing changes in March this year – but the company believes the move was warranted
By Ross Kelly Published
-
Google Meet can now take notes so you don’t have to
News The new Google Meet features will begin rolling out immediately
By Nicole Kobie Published
-
Zoom wants to take on Google and Microsoft with its own Docs
News Zoom Docs arrives loaded with generative AI – and the company hopes to mount a serious challenge against industry heavyweights
By Nicole Kobie Published