IBM demos Watson customer retail experience at MWC
Watson can be used by retailers in a customer-facing role to provide a personalised shopping experience.

IBM has been showing off the commercial applications of its Watson assistant at MWC.
Having sold its x86 server business, Big Blue is pushing to commercialise the cloud-based Watson service and make it a premier revenue generator.
Watson has been primarily used in healthcare environments up to now, but with the establishment of an $1bn division, IBM is looking to bring the technology to other verticals.
Watson can be used by retailers or banks to interact with customers in real-time via online chat boxes and provide them information or answer queries. IBM believes there is a massive opportunity for retailers, as it claims that 70 per cent of shopping baskets are abandoned because customers don't have enough information to make the purchase. This is something Watson can address.
We were shown a personalised shopping experience, which is being developed for the North Face website:
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
-
Should AI PCs be part of your next hardware refresh?
AI PCs are fast becoming a business staple and a surefire way to future-proof your business
By Bobby Hellard
-
Westcon-Comstor and Vectra AI launch brace of new channel initiatives
News Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
By Daniel Todd
-
Put AI to work for IT operations
whitepaper Reduce the cost and complexity of managing hybrid applications
By ITPro
-
AI in the retail industry is spreading beyond the IT department
News AI has become a strategic imperative for retailers, delivering marked productivity gains
By Emma Woollacott
-
Maximizing contact center operations with generative AI assistants backed by responsible AI principles
whitepaper Reduce the cost and complexity of managing hybrid applications
By ITPro
-
IBM just launched powerful new open source AI models – here’s what you need to know
News Available under the Apache 2.0 license, IBM's Granite 3.0 models are trained on enterprise data and can out-perform the competition
By Emma Woollacott
-
Fuelling growth through transactions
whitepaper Prepare for the future of payments with flexible solutions
By ITPro
-
Monetization strategies for digital content creators
whitepaper An overview of the economies of forex markets in Latin America and what payment providers need to know to enter the region
By ITPro
-
Achieving business outcomes with generative AI
Webinar Take your hybrid cloud journey to the next level with generative AI
By ITPro
-
Wimbledon’s new Catch Me Up AI feature promises to keep fans up to date at the tournament – after it irons out some of the wrinkles
News The latest feature to come out of IBM’s partnership with Wimbledon will keep fans engaged from the early stages right through to the final with dynamic player insights
By Solomon Klappholz