Twitter reports rising user growth for second quarter
Twitter reveals somewhat surprising user growth for its second quarter


Twitter has defied expectations by reporting user growth in the second quarter despite fears its popularity might be waning.
This is the second quarter for which the company has reported upward motion in its user base, with 16 million more users logging in across the globe at least once a month. This amounts to a rise of 6.3 per cent to 271 million monthly active users.
Chief Executive Dick Costolo said on an analyst call: "We made progress on multiple fronts across the business, and our financial performance was truly exceptional."
"I came here with one belief, and since being here that belief has only been reinforced: That we can build the largest audience in the world," the company's new chief financial officer, Anthony Noto, added.
It is thought that this continued improvement in the company's performance has come as a result of further concentration on mobile use, with mobile ad revenue rising to $312.2 million. Mobile ads now reportedly amount to 80 per cent of Twitter's total ad sales.
A new type of ad, also being used by rival company Facebook to great success, is designed to encourage app downloads, which leads to more revenue from gaming, travel and e-commerce ads.
Another possible reason for the growth in users for the social media platform is the World Cup, which encouraged football fans to engage with each other using the micro-blogging platform. The site also offered tailored World Cup news, asking users about their favourite teams and displaying the most relevant information in response.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
The company also insisted that actual page impressions, during this time and more generally, dwarfed the recorded number of active monthly users.
Twitter is working to improve the experience for these "hundreds of millions" of offline' users, including tweaks to the user profiles, as well as direct messages and real-time alerts for standard members.
Despite the good news and a small profit, Twitter has still reported losses of $144.6 million.
Since 2014's first quarter results turned out to be a disappointment, many changes were made within the company including replacements for the operating chief, financial chief and head of engineering.
Compared to Facebook, which currently has 1.32 billion users, Twitter's user growth appears puny despite the promising results being reported.
Caroline has been writing about technology for more than a decade, switching between consumer smart home news and reviews and in-depth B2B industry coverage. In addition to her work for IT Pro and Cloud Pro, she has contributed to a number of titles including Expert Reviews, TechRadar, The Week and many more. She is currently the smart home editor across Future Publishing's homes titles.
You can get in touch with Caroline via email at caroline.preece@futurenet.com.
-
Security experts issue warning over the rise of 'gray bot' AI web scrapers
News While not malicious, the bots can overwhelm web applications in a way similar to bad actors
By Jane McCallion Published
-
Does speech recognition have a future in business tech?
Once a simple tool for dictation, speech recognition is being revolutionized by AI to improve customer experiences and drive inclusivity in the workforce
By Jonathan Weinberg Published
-
How to use LinkedIn to market yourself as an IT professional
whitepaper Whether you’re updating your LinkedIn profile or creating one for the first time, it’s critical to remain consistent and credible if you hope to raise your profile within the IT industry
By ITPro Published
-
Who owns the data used to train AI?
Analysis Elon Musk says he owns it – but Twitter’s terms and conditions suggest otherwise
By James O'Malley Published
-
Meta to pay $725 million in Cambridge Analytica lawsuit settlement
News The settlement closes the long-running lawsuit into how Facebook's owner, Meta, handled the Cambridge Analytica scandal
By Ross Kelly Published
-
Elon Musk confirms Twitter CEO resignation, allegations of investor influence raised
News Questions have surfaced over whether Musk hid the true reason why he was being ousted as Twitter CEO behind a poll in which the majority of users voted for his resignation
By Ross Kelly Published
-
Businesses to receive unique Twitter verification badge in platform overhaul
News There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
By Connor Jones Published
-
Ex-Twitter tech lead says platform's infrastructure can sustain engineering layoffs
News Barring major changes the platform contains the automated systems to keep it afloat, but cuts could weaken failsafes further
By Rory Bathgate Published
-
‘Hardcore’ Musk decimates Twitter staff benefits, mandates weekly code reviews
News The new plans from the CEO have been revealed through a series of leaked internal memos
By Connor Jones Published
-
Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover
News Developers have allegedly been given just seven days to implement the changes or face being fired
By Rory Bathgate Published