Teradata has introduced data fabric platform, QueryGrid, the integrative tool for business users to access multiple analytics in one cohesive ecosystem, at the Teradata Partners Conference and Expo taking place in Nashville, Tennessee, this week.
The company also used the event to announce Connection Analytics, a new way for businesses to analyse the contextual relationship between various people, products and processes.
Speaking at the event, Chris Twogood said: "Companies are able to capture big data, but they don't have all of the analytic techniques they need to be able to analyse that information and leverage those analytic techniques to get value from big data."
QueryGrid provides businesses with more seamless access to relevant solutions based on big data analysis, bypassing the underlying IT processes or complex infrastructure, the company claims.
"Businesses can now put big data to work, extending access to users throughout their organisation," Scott Gnau, president at Teradata Labs said.
Connection Analytics allows organisations to better determine the relationships between customers and products, offering greater insight into what this means for their business and marketing strategies.
Tony Baer, principle analyst at Ovum, said: "This type of analytics has never before been available at enterprise scale for businesses. Connection Analytics from Teradata delivers high-performance analytics that opens a new frontier for big data analytics."
More effective analysis of these disparate data sets offers companies many possibilities, not least from a marketing perspective where knowledge of the influence between customers and products would make it easier to craft the most effective campaigns as well as predict customer churn.
"People are not only connected to people, we're connected to products," Twogood added. "Products are connected to other products, in things like market basket analysis. Machines are connected to machines, and so it's all about delivering modernised analytics to be able to understand the influence of these different connections."
This kind of contextual analysis can also help with security, protecting against cyber attacks by monitoring data from IP, network, server and communication logs to detect incoming threats in near real-time.
Scott Gnau said: "Teradata has changed the game by combining next-generation analytic techniques like graph and machine learning, and then, put them in the hands of business users across the enterprise"
