Phone maker Samsung is increasing its focus on the enterprise by launching a brand dedicated to handling all of its business-targeted projects, products and services.
Samsung Business will take charge of all the company's enterprise-focused efforts, including cloud and Internet of Things (IoT) solutions to customers.
The new offering will provide a dedicated platform for enterprise software and technology, including tailored, sector-specific solutions.
One of the products touted was Samsung's Knox security and enterprise mobility management system, which the company has been pushing through its partnership with BlackBerry.
The company also has a range of Smart Signage, which offer customised digital displays for promotion and content delivery
Hotel guests, for example, can awake to customised bulletins, messaging and information on Samsung touchscreens.
Healthcare and medical research is another lucrative field Samsung is keen on exploring.
Following in the footsteps of Apple's recently announced ResearchKit app, Samsung will be using various services and products from its portfolio to help expedite and enhance diagnosis and treatment.
Through Vidyo and the VidyoWorks platform, the company will use video conferencing to provide remote care to patients in outlying areas, or to those with decreased mobility.
Samsung may also leverage devices from its stable of wearables to gather additional biometrics to supplement patients existing medical data.
As part of its workflow portfolio, Samsung offers a comprehensive cloud print service for use in schools or workplaces. There's even a specially-secured enterprise-grade print solution for financial institutions, which promises to put Samsung's considerable security expertise to work guarding your sensitive documents.
The Samsung booth at this week's CeBIT event in Germany is showcasing the technology's possibility through six experiential zones'.
These zones give an idea of how Samsung Business products could be deployed across the retail, education, hospitality, healthcare, finance and transportation industries.
All of these products and services will almost certainly see increased integration with cloud and IoT platforms, as both technologies expand and develop.
Samsung has committed itself to surmounting "the challenges of platform compatability, data analysis and security in order to accelerate IoT adoption", so will presumably be facilitating migration as much as possible.
