Facebook created M to intrigue developers
Facebook’s AI virtual assistant M holds the code that will power chat bots


Facebook is to add artificial intelligence to its Messenger app via "chatbots". The move could automate the way businesses deal with customer enquiries.
At Facebook's F8 developer conference, David Marcus, Facebook Messenger's head, revealed that some of the technology used in M will be available to developers via a Bot Engine.
The bots will be available to businesses and should provide a wide variety of services such as automated subscriptions, news updates, shipping notifications, customised communications and more. These bots will communicate with live automated messages to interact with consumers who plan to use Facebook Messenger to facilitate their lives.
Zuckerberg boasted at F8 that Messenger users will be able to order from services like 1-800-Flowers through a simple text conversation.
"To order from 1-800-Flowers, you never have to call 1-800-Flowers again," Zuckerberg said.
The services that are to be offered within the Messenger app will be able to collect more data for Facebook giving them further opportunities to capitalise on the desires of their users.
Facebook also plans to further develop its new Live Video feature, already having added a prominent video tab that enables its users to access live videos from friends and celebrities.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
As outlined at F8, Zuckerberg stated that Facebook's Messenger app and Live Video will be further developed over the next five years. Over the next ten years, they plan to focus on connectivity, AI, and augmented reality.
-
Why keeping track of AI assistants can be a tricky business
Column Making the most of AI assistants means understanding what they can do – and what the workforce wants from them
By Stephen Pritchard
-
Nvidia braces for a $5.5 billion hit as tariffs reach the semiconductor industry
News The chipmaker says its H20 chips need a special license as its share price plummets
By Bobby Hellard
-
Meta to pay $725 million in Cambridge Analytica lawsuit settlement
News The settlement closes the long-running lawsuit into how Facebook's owner, Meta, handled the Cambridge Analytica scandal
By Ross Kelly
-
Meta's earnings are 'cause for concern' and 2023 looks even bleaker
Analysis Calls for investor faith in metaverse tech only emphasise the worries that its investment strategy won't pay off
By Rory Bathgate
-
Microsoft and Meta announce integration deal between Teams and Workplace
News Features from both business collaboration platforms will be available to users without having to switch apps
By Connor Jones
-
Facebook is shutting down its controversial facial recognition system
News The move will see more than a billion facial templates removed from Facebook's records amid a push for more private applications of the technology
By Connor Jones
-
'Changing name to Meat': Industry reacts to Facebook's Meta rebrand
News The rebrand attempts to provide a clearer distinction between Facebook and its umbrella company
By Connor Jones
-
Facebook's Oversight Board demands more transparency
News Board bashed the social media giant for its preferential treatment of certain high-profile accounts
By Danny Bradbury
-
Facebook claims AI managed to reduce hate speech by 50%
News The social media platform has hit back at claims the tech it uses to fight hate speech is inadequate
By Sabina Weston
-
Facebook to hire 10,000 workers across the EU
News The high-skilled jobs drive is a “vote of confidence” in the European tech industry
By Jane McCallion