Bringing ideas to life: How to have better ideas in business
Welcome to our series on how to bring your business idea to life

HP is the ultimate start-up, and one of the great innovators of the technology industry. It's also always been at the heart of creativity, thanks to its involvement in print and production.
That's why in association with HP Alphr and IT Pro have put together a series of articles on brainstorming developing and presenting ideas.
For start-ups, in particular, developing and pitching ideas is incredibly important. Whether you're developing the idea for a product or service, or pitching to a potential investor, you need to have something that is well thought through and stands out.
But if you've never started a business before, you probably won't have these kinds of skills. That's why we've developed this series of articles. We'll be adding one every day over the coming week, on different themes:
- How do you know if you have a good idea?
- Perfect pitching: How do you sell a business idea?
- Idea development: Brainstorming, workshopping and beyond
- The right tools for the job: How what you use affects how your idea develops
- "It looked better on paper!" The psychology of presenting ideas
Image by Toms Baugis, used under Creative Commons license
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
-
Cleo attack victim list grows as Hertz confirms customer data stolen
News Hertz has confirmed it suffered a data breach as a result of the Cleo zero-day vulnerability in late 2024, with the car rental giant warning that customer data was stolen.
By Ross Kelly
-
Lateral moves in tech: Why leaders should support employee mobility
In-depth Encouraging staff to switch roles can have long-term benefits for skills in the tech sector
By Keri Allan
-
HP Envy x360 2-in-1 (14-FC0009NA) review: A cut-price AI PC for the enterprise
Reviews The Intel-powered HP Envy x360 is a decent punt for its price point despite a few bugbears
By Keumars Afifi-Sabet
-
Dell, HP post underwhelming returns as PC market remains in a state of flux
News Original equipment manufacturers (OEMs) are contending with an impending Windows 10 EOL and a burgeoning AI PC market
By George Fitzmaurice
-
Help skilled workers succeed with Dell Latitude 7030 and 7230 Rugged Extreme tablets
whitepaper Help skilled workers succeed with Dell Latitude 7030 and 7230 Rugged Extreme tablets
By ITPro
-
HP OmniBook X 14 review: Incredible battery life meets Copilot+ AI
Reviews Ignore the slightly underwhelming screen and you have a brilliant thin-and-light laptop with AI capabilities and superlative battery life
By Stuart Andrews
-
HP has scrapped its most compelling device as it aims for AI PCs — there is nothing like it left on the market
Opinion The HP Elite Dragonfly had everything you needed – a great battery, plenty of power, all the ports, and a fantastic display – until it was killed off
By Keumars Afifi-Sabet
-
HP shows the AI PC ecosystem is starting to bear fruit — is it time for businesses to take note?
Analysis The era of the AI PC may soon be upon us as software vendors start to realize the potential value of processing AI workloads locally
By Solomon Klappholz
-
HP caps off its PC overhaul with the launch of the OmniBook Ultra 14 – its most powerful AI-powered laptop to date
News With the HP Dragonfly, Spectre, and Envy brands ditched in sweeping restructure of device portfolio, the OmniBook Ultra 14 marks the first major step into the era of the AI PC
By Solomon Klappholz
-
HP just launched the world’s first business PCs designed to protect firmware against quantum hacking
News HP is worried about quantum security risks, so it’s upgrading devices to contend with future threats
By Ross Kelly