HPE Pointnext launched to help digital transformation
The organisation will offer businesses expert advice on transformation


HPE has announced the formation of Pointnext, an organisation that will give businesses the advice and guidance they need to transform their organisation and embrace change.
The initiative uses a network of more than 25,000 specialists in 80 countries, offering support in 30 languages to ensure anyone who needs advice on how to build their business through technology has access to the resource they need.
Pointnext's experts span a range of specialisms, including cloud consulting and operational experts who can not only help businesses choose the right route for them, but can also ensure they migrate resources in the most beneficial way possible for their individual organisation.
"Digital transformation is driving an incredible pace of change for our industry and our customers' needs are evolving just as quickly," said Antonio Neri, executive vice president and general manager of HPE's enterprise group.
"Services are at the core of our ability to be that strategic partner to our clients and help them on their transformation journey. In fact, its role in our business has never been more critical."
Pointnext can advise on topics including hybrid IT, real-time data and analytics, mobile solutions to leverage the customer experience, new products that may help deliver services in a more innovative way and core operational services that form the core of infrastructure.
"Each customer journey is unique and requires a trusted advisor with deep capabilities, a strong partner ecosystem, and a proven record for demonstrating innovative approaches to solving challenges," said Ana Pinczuk, senior vice president and general manager of Pointnext at HPE.
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"Pointnext services will be the front lines of our engagement with customers to quickly and nimbly design, integrate and optimize digital solutions critical to the success of enterprises of all sizes."
The launch of Pointnext is part of HPE's strategy to focus more on the enterprise. It comes as the company's merger with outsourcer CSC comes to a close at the end of March.

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.
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